It all started with a bet.
One of our good friends bet us to take something as simple and boring as soap and make it better. Mostly because we’re super competitive, we took the bet. We accepted the challenge. Took the plunge.
This journey began only with the drive to challenge the way you view the most mundane products and the most routine habits. We know that by making the smallest change to the products you use everyday and how you spend your money, you can have a big impact on the world. The consumer is boss.
We believe that demanding quality, earth-friendly products doesn’t have to be reserved for tree huggers. And the issue of being healthy doesn’t have to be so serious. We know that natural ingredients are better for you than chemicals. Let’s make it a reality and have fun doing it!
Here’s to taking more bets and not taking life too seriously. Boom!